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We don’t talk enough about endings. We’re taught to push through, persevere, be loyal and to say yes even when something inside us knows it’s time to say NO. Somewhere along the way, we learned that walking away is failure and that protecting our peace is selfish.
The End. challenges these beliefs. Born from those moments when many of us stayed somewhere way past it's expiration date or we held ourselves back out of guilt, shame or fear, The End. provides readers with a clear roadmap for walking away from what no longer serves us. It teaches us that letting go can be an act of love, for yourself and for others. It is a guiding voice to those who crave honesty over obligation, clarity over guilt, results over resistance and purpose over procrastination.
If you're routinely struggling to establish healthy boundaries in your personal or professional life, The End. is for you. It’s time to stop carrying around what no longer serves you, so you can make room for what really matters!
Paperback
$20
E-Book
$7.99
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$20
Wisdom Through Failure: Guiding Principles for Life & Business is a powerful exploration of one of life’s greatest truths: failure is not the enemy—it is one of our greatest teachers. The difference between those who grow and those who stay stuck often comes down to one thing: the willingness to pay attention to the lessons hidden inside disappointment, setbacks, and mistakes.
Through relatable stories, personal anecdotes, and hard-earned wisdom, John guides readers through the transformative process of turning failure into fuel for growth. Rather than avoiding adversity, this book teaches readers how to embrace challenges, learn from missteps, and use every setback as a stepping stone toward greater clarity, resilience, and success.
Filled with practical insights and guiding principles for both life and business, Wisdom Through Failure inspires readers to shift their perspective on failure, not as proof of defeat, but rather as evidence that they are learning, evolving, and moving closer to their purpose. Whether you’re rebuilding after a setback, navigating uncertainty, or striving for the next level of success, this book offers the mindset and motivation needed to turn life’s toughest moments into its most valuable lessons.
$20
Dogs Don’t Chase Parked Cars is a powerful reminder that attention, opportunity, and influence come to those who are moving. In life and business, people don’t rally behind those standing still, they follow those willing to get in the game, take risks, and keep pushing forward.
With sharp insight, relatable stories, and real-world wisdom, life & business coach, John Page Burton, challenges readers to stop waiting for permission and start creating momentum. This inspiring book explores why action attracts opportunity, why critics often target people making moves, and why success belongs to those bold enough to stay in motion.
Whether you’re building a business, chasing a dream, or reinventing your life, Dogs Don’t Chase Parked Cars will motivate you to stop sitting on the sidelines and start driving toward the life you truly want. Because the truth is simple: when you’re moving with purpose, people notice. And when you stop moving, the world passes you by.
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$20
What if the biggest thing holding you back isn’t a lack of talent—but wasting time chasing the wrong things?
Knowing Sh#t From Shinola is a bold, no-nonsense guide to cutting through distractions, empty pursuits, and surface-level success so you can focus on what truly moves your life and business forward. Packed with hard-earned wisdom, actionable strategies, and real-world insight, this book challenges readers to stop settling for busy—and start building meaningful success.
Through powerful storytelling, sharp humor, and inspiring examples, renowned life & business coach John Page Burton delivers a practical roadmap for anyone ready to think bigger, lead better, and create a life with purpose and impact. Whether you’re an entrepreneur, leader, or someone hungry for more out of life, Knowing Sh#t From Shinola will help you separate what matters from what doesn’t—and give you the clarity and confidence to level up in every area of your life.
If you’re ready to stop spinning your wheels and start making moves that actually matter, this book is your wake-up call.
Praise For John's Books
In Wisdom Through Failure, John teaches us to embrace the role that failure plays in our ultimate success. The wisdom and gentle reminders contained in this book put life in perspective while encouraging us to fail our way to success.
Jack C.
Licensed Therapist
Dogs Don't Chase Parked Cars is a must read! This book is broken down into daily readings that will get you thinking about your life and how easy it is to let the outside world take your focus off of what really matters! I want all the dogs chasing me down the street!
Tyler P.
Business Strategist
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"Best Beach Read Ever! The boundaries we establish determine the quality of the life we live"!
Emily B.
Entrepreneur
John writes in a manner that is thought provoking, heartfelt and most importantly, easy to understand. Like so many of us, I have struggled with fear, self doubt and a false belief about perfection. Knowing Sh#t From Shinola reminded me to accept that I AM good enough, I AM smart enough and that I have a divine purpose to fulfill. In short, I matter!
Claudia B.
Entrepreneur
WTF is raw and real. John shares his experiences and thoughts on life and business in a way that gives you hope and reminds you that you are not the only one going through things. Practical, heartfelt and enlightening. Great book!
Sara T.
Life Coach
John's book, Wisdom Through Failure, is filled with amazing insights that make you stop, think and refocus. I love the way this book is arranged in mini essays, making it easy to dip in and out of while finding inspiration for your day. John's wisdom, humor and humility shine through on every page.
Leonaura R.
Author, Physician, Neuroscience Expert
In Wisdom Through Failure, John teaches us to embrace the role that failure plays in our ultimate success. The wisdom and gentle reminders contained in this book put life in perspective while encouraging us to fail our way to success.
Jack C.
Licensed Therapist
Inspirational speakers and writers are many, but only a few know how to reach the heart of someone seeking guidance in the dilemma of life. This is what makes John popular with all ages. Like a priest in a confessional, John has heard it all, however, his thoughtful solutions are tailored to each individual who seeks his counsel. Wisdom Through Failure is a shining example of John's commitment to making our world a better place.
Judy T.
Author, Publisher
For years, I held myself hostage to my self doubts and fear of failure. John's books have helped me realize I am not alone. I am one of millions of people who have experienced the same challenges and feelings. Yes, there is comfort in numbers! John writes in a very honest, thoughtful manner and breaks down complex emotional issues in a way that makes them much easier to understand and most importantly move away from.
Teresa B.
Educator
Far too many personal development books promote a "magic bullet" or a "secret formula" that will somehow miraculously change our lives. John's books encourage personal responsibility. He teaches that our outcomes are based solely on our decisions and choices. He gives us a road map and then encourages us to chart our own course. John is truly about empowerment!
Kevin B.
Law Enforcement
Your book came today. I started reading it and kept finding myself smiling or crying. So many of the things I have struggled with for years seem so inconsequential in the big scheme. Your chapter on embracing mistakes really hit home. I just ordered Wisdom Through Failure.
Ashley L.
Nurse Practitioner
John has absolutely hit a Home Run with The End. As a lifelong people pleaser, I was excited when John asked me to pre-read his amazing new book, The End. Turning Life's Commas Into Periods. John provides his readers with a comprehensive roadmap for finally placing the periods in our life where they belong. His metaphorical use of grammar to mimic life's pauses, hesitations, questions, continuances and endings, is brilliant! I loved reading The End. and I highly recommend it to anyone who is ready to start saying no to the things that drain you and yes to the things that actually matter.
Whitney S.
Business Owner
I plan to order a copy of The End. for all of my employees. The End. offers you a blueprint for taking complete ownership of your life and business. YOU are the architect of your life experience and this in my opinion, is the most empowering realization a person can have. The End. gives you permission to end things that no longer serve you and to begin things that are more in alignment with your beliefs and values. I loved reading The End. Thanks Coach J!
Charlie O.
Financial Planner
When I started working with John, I was the very definition of an "angry giver." I did everything possible to make sure my husband, children, friends, family, co-workers and employers were pleased and happy. My needs and my happiness took a backseat to my incessant need to be needed, and it routinely left me feeling very disappointed in myself. With this being said, you would have never known it, because I served everyone with a pasted on smile. Working with John and then reading his new book, The End. has really put "over giving" into perspective. If you struggle with pleasing people, READ THIS BOOK! John gives you a roadmap for breaking the cycle once and for all. Thanks Coach "J".
Erin A.
Entrepreneur
Home run brother! The End. is a permission slip to set boundaries rooted in self respect, not guilt or fear. Reading The End. has caused me to recognize several places in my life where I have stayed way too long, and it provides a roadmap for placing a period and moving on. Thanks for writing this amazing book! Cheers!
Ted M.
Leadership Coach